The Book of Queer
I produced these ads for THE BOOK OF QUEER’s out-of-home campaign. The five-part series premiered as part of Discovery+’s first slate of original programming.
The five-part series tells the stories of history’s often erased LGBTQ+ heroes from the perspective of today’s queer comedians. From trans Indian warriors to gay Roman emperors, these colorful tales are celebrated in a timeless camp fashion.
The campaign had a lot of custom units for specific use cases in New York and Los Angeles. Use cases included:
NYC Taxis
Bus Stops
Billboards on the 405
LA Cinegrill Sign